The Motivators
The Motivators
To grow your company, you are going to need more than a better thought process. Among other things, you will need several motivating factors to make sure you as a business owner are following through and achieving the targets you set. It is next to impossible to reach your goals without a force pushing you to succeed.
We have already discussed leverage, but now we look at three larger forces that drive your new mindset of Think>>>Skill>>>Act. We have given these forces self-explanatory names.
- The Same Page
- On the Hook
- Regular Coaching
Let’s explore what we exactly mean by each of these motivating factors.
On The Hook
There needs to be accountability in your company, or it all falls apart. The doors of your business will eventually close if no one is following processes. The same goes for the owner, if they are not setting targets to grow the company, they are failing their employees on a basic level. The same as an employee that fails to show up for work and lets down the company so does an owner let down their employees by lacking vision and a path forward. Your vision spurs growth and a company that grows ultimately survives, but one that lacks vision slowly shrinks over time and eventually goes out of business.
The burden of success both rewards and punishes those who are responsible for it. This means keeping yourself and your employees accountable for their actions is the only way to run a successful company.
For example, if you implement a new sales process, and a member of your sales staff fails to follow the new process there needs to be disciplinary action for employees who fail to follow procedures.
Also, as a business owner, you are on the hook for the company’s profit. The vision you create needs to be clear for everyone who works for you. Naturally, this leads us to our next motivator, The Same Page.
The Same Page
Rally your staff behind your targets and vision for the company. Tell every single member new, old & hiring, your targets for the future of this company. The more detail you can share, the more passion you can show, and the more they will work to help you achieve that growth/vision.
Tell them, if we hit 5 million dollars in revenue this year, there will be a bonus or once we expand into our second location several of you will move into management positions. Bottom line is to incentivize your staff.
Finally, you need everyone to buy into the core principles of your company. Explain the entire experience the customer is getting by doing business with the company. Walk them through your value proposition, and sales process and reveal the tiny slice of profit that all this hard work actually yields. Tell them the reputation of the company took 5 years to build but can be easily destroyed if any employee doesn’t treat the customer according to the company’s processes.
Regular Coaching
You want coaching because it holds you accountable. Just like the teacher checks your homework at the beginning of class, so does the coach/mentor check up on your business’s growth and project statuses.
We take a lesson from competitive sports, maybe you have heard the expression, ‘to be the best you need to play against the best.’ The dominant athlete in college basketball looks like he is unstoppable because he is a the top looking down, but if put that same player against the likes of current NBA stars, suddenly he looks average.
A business coach who has consulted 100s of businesspeople like yourself, they have heard it all, tried, or seen other companies implement ideas to success and failure. They can save you a lot of time, money, and stress, they point you in the right direction or often flat-out tell you how to proceed or when you are wrong. Since they are outside your business, they are not afraid to talk you down.
To be the best company you need to stand on the shoulders of giants, cut the line, and take shortcuts around already-solved problems. You are not a crew member exploring the unknown, this is not an episode of Star Trek, you are looking for effective ways to grow your company. A business coach can literally transform your business from small to massive overnight.
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