12 Strategic Core Business Principles

1. Always be on the lookout for value within your company. Monitor and examine untapped resources, ignored employee talents, and underperforming operations. Once you have pinpointed something, then what step will you take to implement the change, what key employees do you need to meet with? Who will be left in charge of this new project? What is the deadline, budget and man-hours needed to complete it? Kaizen, a Japanese business maxim means to make small but effective changes at any level of the organization. Under Kaizen, anyone in the company is allowed to suggest improvements. 
2. Get a short-term win every month and to achieve this target you need to set a few monthly targets and work towards them. By fulfilling a target every month, you will validate your efforts and have something to show for it. Any improvement within a department could be a target, it does not only need to be a sales target.
3. Engineering Success into your actions and decisions by creating processes that replicate quality results. By doing this you go from reacting to things to having a plan in place and ready to execute. Think strategically about the future and have a global perspective.
4. Multiple sources of income ensures the profitability and stability of your company. Do not rely on only one source of revenue as it is too linear for growth. If you employ geometric growth, the time, effort, and money you spend will have a larger impact leading to growth. While only having one way to generate revenue makes growing that much harder and will always be single digit    
5. Have a unique selling proposition to differentiate your company from others. This is a must-have for you to remain competitive in the market. A company needs to offer exactly what the customer needs because they are unwilling to compromise for less than exact. You are not just doing the same thing as everyone else, but you are also finding something that makes you standout by creating product offerings that allow for growth.  Many companies exploit a niche to offer exactly what a customer needs.
6. Create value for your clients until they feel it is impossible to say no or consider another company. Look at what clients perceive to be valuable and offer that to them. Also, realize that you need to value employees, so they show loyalty and results.
7. Maximize your focus when you act, make investments, and spend time on any endeavor. It is one thing to say but following through on a focused mindset dramatically improves any result.
8. Join a network of business owners who share in your drive to grow and prosper because they too can support you with new ideas and share their experiences of also operating a business. There is no reason to be a lone wolf, especially since social networking has never been easier.
9. Propel yourself and your company to the front of the industry by becoming an idea generator. Innovate so-called solved processes and be on the edge of new technologies so when they become available you are ready to offer them to clients first. Do things differently because they have always been done that way so far. You transform your  identity by doing it differently. 
10. Every action and thought should push your business towards growth. Ask yourself, “does this bring my company one step closer to achieving my growth goals for this year?” Adopt a growth mindset and live it out every day.
11. Reduce risk for the client and for your company. There should be zero risk when possible and focus on the upside for your clients. You will gain more clients and retain them by reversing the risk. For example, a 100% satisfaction grantee is a very powerful offer. Your company is taking the first step in the relationship and building that bridge towards the client.  
12. Test out new ideas on a small scale before rolling them out to avoid costly missteps. But always be testing a new idea out, if you are not enthusiastic about a new idea and unwilling to try something new, you will never innovate or improve a process.