At the very least we wish to educate you on what it is you are looking for even if you go with another service provider. 

You need to look like a professional trades company and not a guy driving a truck around the city with a logo slapped on the side. In fact, drive around the city, how many ads have less than 5 words? We employ simple and effective design tactics. We want your company to be noticed, and you don’t need to be a work of art.

Here is a list of different graphic design services on the market and what and why you want them. A Trades Company uses every marketing strategy under the sun, and you often need to pair it with graphics, both digital and print.  The best part of advertising is it often pays for itself. 

Branding

This is the identity of your company, the first thing everyone sees, and it should literally be on everything you touch, and everything the client is going to see. The first steps are to create a Logo and pick company colors that you add to your trucks, business cards, invoices, sales kit, equipment stickers, advertisements, etc. It will often be the first contact point a potential client has with your home service company. There are companies that could do this for you, but it tends to be rather expensive for something you could come up with yourself. We have an extensive write-up on Branding or you can become a Guild Member which comes with a rebrand.

Social Media

You need to have a presence on social media, but it is a lot of work to post it and make them look like they are from a professional home service company. There are quite a few graphic designers that will work with you to create a series of Facebook, Instagram, Twitter, or LinkedIn posts that help advertise your home service company. They can even help you set up your Google Business Account and fill it with more professional banners, logos, and general branding stuffs.

A graphic designer can even help you rebrand or improve the images that appear on your website. If you end up going with any kind of graphic design service, make sure to ask them for follow-up service and their rates on monthly posts.  

A quick comment on platforms like YouTube and TikTok they require a lot more moving parts and to pay another company to do this for you is expensive and will outweigh the benefits best to do it in-house. Again we have a deep dive into Social Media written up.

Animations and Short Videos

If you are recording videos of your home service company, it could be things like your techs on the job or around the shop or some how-to videos. Naturally, there are graphic designers who also offer this service, but it comes at a somewhat one-time high cost. Animations can be used to create promotional materials for videos that give them a professional feel. 

Infographics 

A great way to display a lot of data is in an infographic that engages far better than a spreadsheet ever can. A graphic designer will help you create an infographic to promote a company through knowledge sharing. Also, possible uses include internal training, work processes, or when you are presenting to investors or potential business partners. 

Sign Board & Street Ads

The old but effective method of billboards, street signs, or bus advertisements is still very effective, especially in the main city you operate in. A Trades Company, to this day, still uses on-the-side of bus advertisements because they are active during hours homeowners are commuting home. A graphic designer can also help you with this and should also know the proper channels to go through to get it printed as well. 

Print Material for Mailers or Paper Work

We can create the designs and even advise you on what it takes to the stuff printed. There is a laundry list of things to consider when you actually go to print something. Graphics designers lead you through exactly what you need to consider before you are fit to print.