What is The Service Strategist
The Service Strategist is an advisory group that assists business owners in the trades industry by equipping them with strategic business tools designed to grow a company’s revenue, automation, and profitability. The group is the brainchild of Jamie Donaldson and his equally talented partner, Anna Donaldson who have both ran their own successful and profitable businesses.
Our Mission
THE SERVICE STRATEGIST’S MISSION
Your business’s growth, profit, and employees likely occupy your mind every moment of your long day. We know the feeling and struggle of keeping a business together and how easily the whole thing can fall apart. How this thought must dominate your every waking moment. But that is exactly why we are here today, to show you that it doesn’t have to be a constant uphill battle. By deploying the right business strategies, and adjusting the way we think, your business can transform into a smooth as silk operation.
Our mission is to provide you with effective business resources, mentor you through hard-to-make decisions, and point you in the right direction so your business can grow faster and higher!
We have been in your shoes, walked the path of a small business, fallen into costly pitfalls along the way, climbed our way back out of multiple money holes, and course-corrected, only to end up where we started. We want you to learn from our mistakes! It took us a whole lot of time, money, testing, and risk to develop our successful business processes. When running our trades company, we wish we had someone to advise us on the dos and don’ts of business because it would have saved us a ton of cash from our failed attempts to first grow. We have created a simple visual that models the growth patterns of a business. Below is how it typically plays out.
- Growth levels off,
- Test changes to stimulate growth, spend too much money, and profitability dips down a lot
- Lessons are learned, and a slow climb back up.
If you’re lucky, you’ve made a little more money than when you started. The bottom line, growth is slow, but it doesn’t have to be!
Originally, the dynamic couple founded the successful heating & cooling company Donaldson Home Service which they still operate to this day. This HVAC firm burst onto the London Ontario market in 2013 where they redefined what exceptional customer service means in the trades industry. From there, they decided to impart what they have learned to other business owners like themselves and share the boons of a well-organized company.
Meet the Team
Jamie Donaldson
Anna Donaldson
Paul Hayes
Rodnie Masiclat
Emily Mason
Nathan Crandall
