Sales Books

Gap Selling, 239 Pages, Synopsis:

“People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.

For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).

Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers (Amazon.ca).” 

—Keenan. Gap Selling. A Sales Guy Publishing, 2019.

SELL LIKE CRAZY, 395 pages, Synopsis:

“In what some are calling the most controversial marketing book of the decade, Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any market!

If you’re tired of struggling to make online marketing work…
Sick of throwing money down the drain with PPC advertising…
Or want to create a torrential downpour of clients for your business.
Then THIS will be the most important book you EVER read.
Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency) is finally revealing the system he’s used to go from $0 to $10m+ in annual revenue…
And make over $400m in sales for his clients – in 4 years flat!
FULL DISCLOSURE: This book is NOT for the faint of heart…
If you want the same old rehashed advice from ‘experts’ who couldn’t sell water in the desert…
Then this book is NOT for you.
However, if you want to FINALLY discover what’s working online…
Get the battle-hardened tactics King Kong are using RIGHT NOW…
And outsell your competition so you can CRUSH them into a fine powder…
Then ‘Sell Like Crazy’ will change your business life forever.
Here’s a glimpse of what Sabri reveals in this revolutionary book:
1. How to write Google or Facebook ads that practically FORCE your prospects to click them and buy!
2. His breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It’s like nothing you’ve ever seen before, and instantly positions you as a trusted authority
3. Where to find large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition)
4. How to crawl inside the mind of your DREAM buyer and get fresh marketing intel to pump up your offers on steroids and beat the pants off your competition! (Amazon.ca)”

—Suby, Sabri. Sell Like Crazy: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle. Self-Published, 2019.