Real-life business example: Microsoft

Vision

“To help people and businesses throughout the world realize their full potential.”

Mission

“To empower every person and every organization on the planet to achieve more.”

Discuss Future Vision and Mission in this article. Then cover roadmap, then cover targets and actions.

Example of Roadmap, Targets, and Actions

Targets: Increase sales by 10%

Actions: Attend Sales training, revise the pricing, make, and run a google advert.

You can see how the actions almost become mini targets themselves. You can keep drilling down until you get to very specific actions that you can put on a to-do list.

For example, these are some suggested actions that might be on someone’s to-do list to attend sales training:

• Research and find a training provider.
• Contact different training providers.
• Book and pay for the training.
• Book the time off work and ensure staff are able to cover.
• Read up on notes and any pre-reading before the training.

We delve into the components of creating a roadmap and setting targets in the next lessons.