Factor 9: Idea generation.

Propel yourself and your company to the front of the industry by becoming an idea generator. Innovate so-called solved processes and be on the edge of new technologies so that when they become available you are ready to offer them to clients first. Do things differently because they have always been done that way so far. You transform your identity by doing it differently. Having an innovative mindset and approach will help strengthen your company and survive and thrive in times of adversity. You can make your company much more recession-proof if you are willing to be a creative problem-solver. For example, the businesses that were able to innovate and problem solve grew the most in complex situations such as the Covid-19 pandemic.