Factor 5: Unique Selling Proposition

Have a unique selling proposition to differentiate your company from others. This is a must-have for you to remain competitive in the market. A company needs to offer exactly what the customer needs because they are unwilling to compromise for less than exact. You are not just doing the same thing as everyone else, but you are also finding something that makes you stand out by creating product offerings that allow for growth.  Many companies exploit niches to offer exactly what a customer needs.