Our Mission

The Service Strategist’s Mission

Your business’s growth, profit, and employees likely occupy your mind every moment of your long day. We know the feeling and struggle of keeping a business together and how easily the whole thing can fall apart. How this thought must dominate your every waking moment. But that is exactly why we are here today, to show you that it doesn’t have to be a constant uphill battle. By deploying the right business strategies, and adjusting the way we think, your business can transform into a smooth as silk operation.

Our mission is to provide you with effective business resources, mentor you through hard-to-make decisions, and point you in the right direction so your business can grow faster and higher!

We have been in your shoes, walked the path of a small business, fallen into costly pitfalls along the way, climbed our way back out of multiple money holes, and course-corrected, only to end up where we started. We want you to learn from our mistakes! It took us a whole lot of time, money, testing, and risk to develop our successful business processes. When running our trades company, we wish we had someone to advise us on the dos and don’ts of business because it would have saved us a ton of cash from our failed attempts to first grow. We have created a simple visual that models the growth patterns of a business. Below is how it typically plays out.

  1. Growth levels off,
  2. Test changes to stimulate growth, spend too much money, and profitability dips down a lot
  3. Lessons are learned, and a slow climb back up.

If you’re lucky, you’ve made a little more money than when you started. The bottom line, growth is slow, but it doesn’t have to be!

Stable Growth and Predictable Plateaus
With our strategy manuals, business resources, mentors, and specialists, we help you build a bridge across those growth pitfalls. We give you a blueprint for success that has already been proven to work. This way you safely navigate and avoid those profit pitfalls. Think of it this way: The field technician reaches for the service manual when they get stuck, reads it, and finds the info they need to solve the problem. But what does the business owner reach for when faced with a tough decision? The Answer: The Service Strategist’s business manuals!
What is The Service Strategist? 
It is an advisory group that assists business owners in the trades industry by equipping them with strategic business tools designed to grow a company’s revenue, automation, and profitability. The group is the brainchild of Jamie Donaldson and his equally talented partner, Anna Donaldson who have both ran their own small businesses. 
We have our roots in small businesses…

Originally, the dynamic couple founded the successful heating & cooling company Donaldson Home Service which they still operate to this day. This HVAC firm burst onto the London Ontario market in 2013 where they redefined what exceptional customer service means in the trades industry. From there, they decided to impart what they have learned to other business owners like themselves and share the boons of a well-organized company. 

Meet the team

The strategists

Jamie D. founded The Service Strategist because he truly believes in helping business owners in the trades industry. After becoming inspired by his own mentors, Jamie decided to throw his hat into the ring, and become a mentor himself. His ultimate goal is to make the trades a better place for both clients and owners alike! The Service Strategist’s mission is to keep you accountable for your business’s success. We will help you overcome the pitfalls and pain points of growing a small business through our team of mentors and specialists. By joining our Service Guild, we will coach you and your company into a multi-million-dollar prospect!


Contact Us

Want to learn more about what we offer? Reach out, we are happy to serve your business today.

Running a business is tough, and we often call it a lonely island. Reach out and we will be happy to support you and your Business. As an owner, you will learn the most from other business owners like yourself. Let us be your personal mentor, support staff, or coach because it doesn’t have to be lonely at the top!

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